Apple (you might have heard of them) today announced that they have decided to follow Touchnote into the mobile postcards market. They also released a new phone.
New CEO of Apple, Tim Cook, wasn't available to talk to us, but we were able to get an exclusive, considered quote from co-founder Raam Thakrar of Touchnote:
“We know how important it is to print photos and share photos so that they can be treasured. It seems others are realising this, too. But, wow, their cards are pricey.”
In a more sober vein, it's hard to know how to react when a big player moves into your industry, some of our thoughts are:
- it's flattering and exciting to have your business validated
- it's also scary when that 'validation' is from Apple
- we’ve been doing this since 2008, having sent cards to over 200 countries and territories.
- when a big company gets involved in activities that aren't its core focus, there's no guarantee that they'll make a good job of it
- our print and delivery is second-to-none, despite our cards being half the price of Apple
- our iPhone app remains excellent (have you tried the latest version)?
- we're pre-installed on all major Sony Ericsson Android devices
- we love iPhones, but not everyone is on them. Touchnote also happen to have a most excellent Android app and a website
- we've got some fantastic new features on the way for all our apps (but they're very secret)
We're quietly optimistic about what the future holds for Touchnote. Even with Apple trying to take a bite.